Projects

Upload Programs for musikalienhandel.de

For musikalienhandel.de, we have developed upload programs that actively involve music enthusiasts. The sheet music upload program enhances product presentation on the website through individually scanned sheet music, while the editor program enables supplementary product descriptions by the music community. This creates better product descriptions for website visitors while simultaneously increasing the website's visibility in search engines.

Client
meyer-johanning musikalienhandel. GmbH
Year
2012
Klickmeister
Bernhard Kelm, Sven Schäfermeier, Christian Noss
Tools
Kubernetes

Development of Upload Programs for musikalienhandel.de

For many years, we have been working closely as a technology partner with Haus der Musik in Detmold to continuously develop the musikalienhandel.de web platform. As one of the leading providers in the sheet music e-commerce sector, musikalienhandel.de offers a wide selection of sheet music and instruments. Our shared goal is to provide users with an attractive platform that expands and optimizes musikalienhandel.de's database and content depth through user uploads, among other features. For this purpose, we have developed two special upload programs: the sheet music upload program and the editor program.

Sheet Music Upload Program: Scanning and Uploading Sheet Music

With the sheet music upload program, we enable users to scan and upload their own sheet music editions, thereby enriching the sheet music database. Users scan the sheet music cover and selected music pages, uploading them through our custom-developed user interface. A subsequent quality control process ensures that the content meets certain standards. After approval, users receive a small compensation for their contributions.
The background for this program lies in the often incomplete digital documentation of sheet music titles. Since there are many small music publishers in Germany, many titles lack adequate imagery. However, looking into a sheet music book can be crucial for potential customers to better assess the value and suitability of a title. With the sheet music upload program, we offer a solution that benefits both users and musikalienhandel.de.

Editor Program: Music Enthusiasts Create Product Texts

With the editor program, we give users the opportunity to contribute their own texts for sheet music and instrument articles. Many articles are inadequately described by manufacturers or publishers, which is why we offer musicians and music enthusiasts a platform through the editor program to supplement the content with specific, practice-oriented descriptions. These texts also undergo quality control and are published on musikalienhandel.de after approval. As a thank you, the authors receive a small compensation for their effort.
From an SEO perspective, this program is particularly valuable as the unique texts strengthen relevance for search engines. This creates specific content that contributes to better rankings on search engine results pages (SERPs).

Project Goals: Increased Visibility and Better Information

The main goals of the upload programs are to achieve better documentation of sheet music articles through detailed texts and images. This increases the website's evaluation by search engines ("Content is king"), and provides users with a more comprehensive information base for their purchasing decisions. The optimized ranking positions increase the visibility of musikalienhandel.de – a crucial factor for the platform's economic success.

Implementation and Innovative Approaches

The idea for the upload programs came from the management of Haus der Musik. Together, we defined the requirements and implemented them in close coordination. The programs provide musikalienhandel.de with a distinctive unique selling proposition (USP) that cannot be found in this form with other providers.

The project has been running for several years and has been very well received by users. Thousands of articles have already been documented, giving musikalienhandel.de a strong position in terms of information depth and SEO visibility.
Currently, there are considerations and prototypical tests in which we are trying to use AI for creating product texts.