Light Scout www.erco.com for ERCO Leuchten GmbH

ERCO.com is one of the most comprehensive web platforms for architectural lighting worldwide and pursues several essential goals: These include providing digital planning data for the extensive ERCO product range with over 80,000 items and conveying technical lighting expertise. The platform helps lighting designers, architects, and building owners find the right product solution for their specific lighting task.
The digital platform provides users with the technical data and planning aids they need for selecting and applying ERCO luminaires. ERCO.com is a central component of ERCO's brand strategy and strengthens the company's image as a provider of high-quality and innovative lighting solutions. The web platform is offered in seven languages and is optimized for international and US markets, which places special demands on localization and content maintenance.

To reliably and scalably deliver ERCO.com's content, we have built a complex infrastructure supported by a Kubernetes cluster. This orchestrates the website's various services and ensures a stable and high-performance user experience. The platform is connected to a Product Information Management (PIM) system that supports ERCO's continuous product innovation cycle. This allows new products and updates to be integrated directly into the web platform several times per year.

In addition to the extensive product catalog, ERCO.com offers additional features that facilitate access to the product range. The Product Finder, now in its third version, is a central tool for users to specifically search for lighting tools for their respective lighting tasks. Another area is "Lighting knowledge," a digitally prepared compendium that conveys in-depth knowledge about lighting design. The offering is complemented by a project gallery, which regularly showcases reference projects from around the world. High-quality visual material illustrates how ERCO luminaires work in real applications and are used to solve a wide variety of lighting tasks.

As a long-term partner for ERCO, we are responsible for numerous technical and design processes that directly affect the web platform. We manage and coordinate the entire "last mile" area from PIM to website and ensure that the latest product and content updates are integrated smoothly and promptly. This also includes collaboration with other actors such as translation agencies and SEO agencies who support us in localization and optimization.

Our tasks also include implementing marketing-relevant topics such as developing and conducting campaigns, user tracking, and collecting and analyzing usage data. These insights flow back into the website's further development and contribute to the continuous optimization of user-friendliness and brand presence. In the area of software development, we work in close dialogue with ERCO to develop web-based tools such as configurators for special product categories or search applications.

The concept behind ERCO.com is based on the idea of providing lighting designers worldwide, regardless of their location, with comprehensive access to planning data and product information from ERCO. Over two decades, this initial vision has evolved into a comprehensive digital toolbox that offers users flexible and powerful support in their planning work and lighting projects. We are proud to help shape and actively accompany this development.