AI-generated Alternative Texts for your Website
Context-aware through the integration of surrounding website content - also in different languages
From June 28, 2025, certain companies will be required by the Barrier-Free Strengthening Act (BFSG) to make their digital offerings accessible. Germany is thereby implementing the European Accessibility Act (EAA) into national law. The requirements are based on the internationally recognized Web Content Accessibility Guidelines (WCAG).
What is already standard for public institutions will now become a binding regulation for parts of the private sector through the BFSG: the removal of digital barriers must be advanced. Affected companies must therefore adapt their websites and digital services accordingly and make them accessible by the specified deadline.
The Problem
The editorial creation of alt texts is time-consuming and often neglected, although it is essential for accessibility. Standard solutions for automatic generation ignore the website context and therefore deliver descriptions that are too generic, which neither meet SEO requirements nor are optimal for people with visual impairments.
Our Solution
Our AI service creates multilingual context-aware alt texts that analyze not only the image itself but also the surrounding content of the website. The result: more precise descriptions that improve both accessibility and SEO – easily integrated and scalable for any website size.
Features
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SEO meets Context
Unlike conventional solutions, our system analyzes not only the image itself but also the surrounding text, headings, and metadata. This creates alt texts that both precisely reflect the content context of the website and contain relevant keywords for search engines - a double optimization for accessibility and search engine ranking.
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Flexible Image Import Solutions
Images can be effortlessly uploaded as URL, file upload, or Base64-encoded. Our system processes all common image formats and supports batch processing for large volumes of images – ideal for e-commerce or content-rich websites with many product images.
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Individual Customizations
Every company has its own language and communication style. Our system can be adapted to your corporate language and industry specifics. You determine the length, level of detail, and tone of the generated alt texts, ensuring consistent corporate communication even in image descriptions.
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Seamless System Integration
Optimal integration in e.g. Kirby CMS through a plugin that fits perfectly into the editorial workflow. For other systems, an API interface can be offered for easy connection - flexible and efficient for any system environment.
Automatically Better: Application Examples of Context-Related Alt Texts
The following comparison examples demonstrate the clear added value of context-optimized AI alt texts. Using real application cases from different industries, it becomes visible how our solution provides image descriptions that both improve accessibility and increase the content value for all users.
Website: DIVE.IS - Scuba Diving & Snorkeling in Iceland
AI-generated Alt Text with Context
DIVE.IS Silfra tour: Two snorkelers swim in clear water between tectonic plates.
AI-generated Alt Text without Context
Underwater view of divers swimming through a rocky crevice.
The mention of the "Silfra tour" and "tectonic plates" conveys the geological uniqueness of the diving spot - a central selling point of the tourism offering. The English-language alt text also demonstrates the multilingual functionality of the system.
Website: HdM Detmold musikalienhandel.de - Productpage
AI-generated Alt Text with Context
Latin Percussion Chimes Cluster with 12 sound bars made of aluminum alloy.
AI-generated Alt Text without Context
A chrome-colored wind chime hangs from a wooden-colored base.
The correct product name and technical details replace generic descriptions, increasing both the user value and SEO relevance for the online shop.
Website: DIVE.IS - Lava & Wreck Dive Adventure in Iceland
AI-generated Alt Text with Context
Aerial view of Grindavík's lava barriers in Iceland, protecting the town from recent volcanic lava flows.
AI-generated Alt Text without Context
Aerial view of a road next to a hardened lava flow and a neighborhood.
The context explains the function of the lava barrier for protecting Grindavík, which illustrates the relevance of the image for the offered tour. The automatic creation in English perfectly adapts to the international target audience of the website.
Website: Kober Lichtplaner - Museum Draiflessen Collection
AI-generated Alt Text with Context
Sculpture on pedestal in the Draiflessen Museum, illuminated with LED spotlights. Focus on accentuation and energy efficiency of museum lighting.
AI-generated Alt Text without Context
A white sculpture on a pedestal in front of a white wall in the museum.
The mention of lighting technology and design principles (accentuation, energy efficiency) makes the image an informative element of the project documentation.
Website: MTF Technik - Liftsystem
AI-generated Alt Text with Context
MTF Technik multi-level conveyor belt with double-sided lifting system for container management. Efficient buffer technology for production facilities.
AI-generated Alt Text without Context
Industrial assembly device with conveyor belt and containers.
Precise technical terminology and the specific application purpose make the description much more valuable for B2B customers with automation needs than a generic representation.
Website: DIVE.IS - Private Diving Silfra Tour in Iceland
AI-generated Alt Text with Context
Scuba diver in Silfra fissure. Clear glacial water offers 100m visibility for diving between tectonic plates.
AI-generated Alt Text without Context
A scuba diver swims under a sunny, rippled water surface.
The specification of the extraordinary visibility range (100m) emphasizes the unique selling point of this dive site and increases the value of the description as product information.
Website: Elisabeth Hotel Detmold - Rooms
AI-generated Alt Text with Context
Hotel Elisabeth Detmold: Modern double room with box spring beds and colorful bedspread.
AI-generated Alt Text without Context
Bright hotel room with double bed, wardrobe and patterned wall.
The highlighting of quality features such as "box spring beds" directly supports the marketing goal of communicating the high quality of the accommodation.